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Gufram's iconic Bocca couch, originally designed in 1970, remains exclusive to the brand and represents the epitome of feminine beauty. It has been captured by renowned photographers like David La Chapelle and Richard Avedon alongside style icons and beautiful women such as Marisa Berenson, Heidi Klum, Anne Hathaway, and Sharon Stone. With its sensual design and soft polyurethane material, it is one of Gufram's most recognizable products, featuring in countless editorials and gracing the covers and pages of famous fashion and design magazines. Like Andy Warhol's works and other pop art pieces, the Bocca couch has become part of collective art and design consciousness. It comes in various colors, such as fiery red, black with an oversized piercing for a rock and transgressive feel or, offered in the exclusive golden version. It has been exhibited in several prestigious museums worldwide, such as the Louvre, the Design Museum in Monaco, the Museum of Applied Art and Science in Sydney, and the MAK in Vienna.
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