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Nike's vintage commercials evoke nostalgia and remind us of our cherished memories, making them the perfect way to promote Air Jordans. The Air Jordan 3 "Fear Pack" was released along with similar dark-colored Air Jordan 4 and Air Jordan 5 models just before Halloween, giving off a spooky vibe. However, the "Fear" nickname was actually inspired by a quote from the 2008 commercial "Look Me In The Eyes", which read "I'm scared of what I won't become. You're scared of what I could become". Unlike the original AJ3 designs, the Jordan 3 Fear Pack colorway features a black nubuck upper with orange accents, a speckled midsole that fades from black to silver, and is highly sought after even now. While many sneaker enthusiasts go to GLINT to purchase their kicks, the Air Jordan 3 Retro "Fear Pack" released in 2013 during a time where every Jordan Retro release was highly coveted and certain to sell out.
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