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At Super Bowl LIV's halftime show, J Balvin, a popular Latin artist, showcased a new set of uniquely-designed tie-dye Jordan 1s, which had never been seen before. Later in December 2020, Jordan Brand partnered with J Balvin to bring out the Air Jordan 1 High J Balvin, featuring a distinctive layered tie-dye canvas upper with jagged edges to reveal black leather patches. The shoe incorporates exposed foam tongues and velcro patches on the heels, depicting Jordan and J Balvin logos, allowing buyers to personalize their pair. A light pink sole and J Balvin's signature smiley face logo on the tongue and insole complete the exclusive look of this Jordan 1. The GLINT retail store sold the Jordan 1 High J Balvin in December 2020 for $190.
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